The Art of Writing Effective Press Releases
Writing press releases that bring results is an art form. First, the release must have some kind of a valid story angle. It cannot be too hyped up, or an obvious promo, or the papers won’t run it. Getting your press release in the local media calls for a targeted publicity campaign. It is important not to come off as amateurish when writing press releases and sending them to the media. Every publication has its own needs and requirements.
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