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Be prepared to interview your prospective agent with confidence and assure yourself of making the right choice. Make sure your is eminently qualified to sell your home.

Before you sign the listing agreement, check out references from past sellers. Ask for telephone numbers and names of the past three sellers and names of at least two current listings. See for yourself what the customers have to say.

Call and ask about consumer complaints to the BBB or the real estate commission. Be sure and take note of the number and nature of the complaints but don’t base your entire decision on this information. In a slow or declining market, agents will get more complaints because the sellers are frustrated that their home isn’t moving and they want someone to blame when it’s simply poor market conditions.

Ask for a record of the agent’s marketing innovations to see how he or she is dealing with the current market conditions? Is there a plan to beef up their advertising and marketing efforts to benefit the seller? Residential real estate has a long history of economic cycles. The market is either hot, improving, static or declining and with each cycle there has to be a plan to cope with the current market conditions.

Finally, request a step-by-step plan of the first four weeks, eight weeks and twelve weeks your home will be on the market. Make sure your agent is utilizing the latest innovative technologies for generating sales leads. There are now ways to literally generate leads 24 hours a day! These new marketing tools will help sell your home faster and for more money! Is your real estate candidate using these new tools?

Using the above recommendations will insure that you’re dealing with a competent professional… making the right choice can be worth thousands of dollars.