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With private label resell rights, someone will buy the resell rights to your articles, often in large quantities. It will then be their responsibility to market and sell them. Depending on the agreement you and the buyer make, the buyer may be able to claim the content as their own. In addition to claiming your content, they may also be able to alter it. If you do not want your content altered, you will just have to outline it as a stipulation in the user agreement.

When selling your PLR articles, your first thought may be to keep everything the same, including your name as the author. While there are advantages to doing this, it may have an impact on how much you are able to sell your resell rights for. Many buyers prefer purchasing a product, including content articles, which they can not only alter, but claim as their own. By allowing this to take place, you should be able to charge more money for the resell rights.