A peek into the world of mobile phone marketing
Mobile marketing, the practice of marketing on mobile phones, has been talked about so much that almost everyone knows a thing or two about it. But, have you ever wondered why it’s being talked about so much?
The reason is simple. It gives you results. The response rate or the click through rate you get from mobile marketing campaigns are way better than what you get from traditional advertising methods. Let’s take a look at an example.
Blyk, a network operator in the UK, offers free talk time and free text messages for users, on the condition that they will be served ads. So far, all its mobile marketing campaigns have been hugely successful. It even reached a milestone of 100,000 subscribers in just about six months.
Recently, Blyk conducted a mobile marketing campaign for a novel from Penguin Books. And the response rate for that campaign was an unbelievable 69%. Now, do you get the drift?
In the world of marketing, results matter. And mobile phone marketing delivers results without fail. The future, people, is here.
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