Why is fair trade important?

Although the fair trade movement has been around since the sixties it is only now that we are hearing more of it. Increasingly the public is becoming more and more interested with fair trade issues and are willing to participate even if this causes them to lose money. The objective of fair trade is to make sure that the economies of least developed countries undergo a sustainable development. Fair trade has in fact demonstrated that our well acclaimed market economy is not that efficient and we need to look for other ways to ensure sustainable development. Fair trade has been well accepted by the public. This is why we are witnessing a mushrooming of fair trade commerce around the world and on the net. French people can check out ‘tourisme équitable’ for fair trade services. See also: Agriculture biologique

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