Theater-ad provider National CineMedia lands new chain
Centennial’s National CineMedia LLC, a supplier of advertising, special events and other services to movie-theater chains, has added Hollywood Theaters, a chain based in Portland, Ore., to its list of affiliates.
Under the deal, effective April 1, National CineMedia (ncm.com) will show “FirstLook,” its pre-feature entertainment and advertising program offering previews of movies and TV shows, on about 480 theater screens operated by Hollywood Theaters. “FirstLook” usually screens as theater patrons arrive, before the “coming attractions.”
National CineMedia also will provide Hollywood Theaters with in-theater corporate meetings and event services through its CineMeetings unit, present live and pre-recorded in-theater entertainment events (including big-name concerts) through its NCM Fathom unit, and lobby entertainment and advertising, the company announced Tuesday.
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